Keyword Research and Strategy

Highly effective method

top-tier keyword research and strategy services

At This is Marketing, we provide top-tier keyword research and strategy services tailored to meet the unique needs of your business. Our team focuses on identifying the most valuable keywords that will boost your online presence and help you connect with the right audience. Our services are comprehensive, covering everything from local keyword research to advanced competitor keyword research. We develop a keyword strategy that aligns with your business goals, whether you're focusing on eCommerce products or service-based landing pages.

With a detailed approach to keyword research services, we ensure your website ranks highly for both long-tail keywords and high-traffic search terms. We implement competitive keyword research techniques to give you the edge over your competition, allowing you to dominate your market with precise and targeted content.

Our Comprehensive Keyword Research Services

Our keyword research services go beyond simply finding popular keywords. We dive deep into understanding your industry, competitors, and target audience to create a comprehensive strategy. Here’s what you can expect from our service:

eCommerce and Service Landing Pages Keywords

For businesses offering eCommerce products or specific services, landing pages are critical in converting visitors. We identify high-intent keywords relevant to both product and service offerings. Our team researches transactional keywords likely to attract visitors who are ready to purchase or book a service. We also focus on incorporating product-specific terms and service-related phrases that match user queries, increasing your landing page visibility and conversion potential.

. Product and Service Analysis: We analyse the specifics of your products or services to understand customer needs.
. Competitor Benchmarking: We examine competitor landing pages to identify keywords that drive their traffic.
. SEO Best Practices: We ensure keywords are optimised for search engines, focusing on title tags, meta descriptions, and header tags.
. User Intent Focus: By aligning keywords with user intent, we improve conversion rates, ensuring that visitors are more likely to make a purchase or inquiry.

Long-Tail Keywords

Long-tail keywords are often overlooked, but they bring in highly targeted traffic. We delve into niche keyword phrases that may have lower search volume but exhibit higher conversion rates. By optimising your site with long-tail keywords, we tap into highly specific search intent, often used by consumers closer to making a decision. This helps increase your rankings and attract the right audience, particularly for competitive industries.

. Research and Identification: We find long-tail keywords that have lower competition but higher conversion potential.
. Content Strategy Development: We integrate these keywords into your content strategy, ensuring they fit naturally into blog posts, product descriptions, and FAQs.
. Tracking and Optimisation: We monitor the performance of long-tail keywords over time, adjusting our strategy based on analytics to maximise visibility and engagement.

SEO Audit for Ecommerce Websites

A thorough SEO audit is the foundation of any successful SEO strategy. We conduct an in-depth analysis of your website, checking for technical issues such as broken links, duplicate content, and poor site speed. This audit also includes a detailed review of your backlink profile and competitor analysis. We ensure your site is fully optimised to meet the latest SEO standards, increasing both rankings and traffic.

Technical SEO for Ecommerce Sites

We specialise in technical SEO to ensure your website is easily crawlable and indexed by search engines. From optimising site speed to resolving issues like 404 errors and improving mobile responsiveness, our ecommerce SEO experts will make sure your site meets all technical requirements, improving your chances of ranking higher on search engine results pages (SERPs). A technically sound site ensures a seamless user experience and better conversion rates.

Local SEO with Targeted Keywords

For businesses looking to attract a local audience, local SEO is essential. We research geo-specific keywords tailored to your service areas, helping you rank for searches such as "[service] near me" or "[city]-based [service/product]." By focusing on these localised keywords, we improve your visibility within the geographic region you serve, driving more foot traffic and local online engagement.

. Localised Keyword Research: We identify keywords that include geographic modifiers (e.g., “best coffee shop in Seattle”) to ensure visibility in local searches.
. Google My Business Optimisation: We assist in optimising your Google My Business listing with targeted keywords to enhance local visibility.
. Content Creation: We create localised content that resonates with your community, such as blog posts or guides about local events, integrating relevant keywords.
. Citations and Listings: We help build citations in local directories, reinforcing your presence and relevance in local search results.

Competitor Keyword Analysis

Understanding what your competitors are ranking for provides a strategic advantage. We conduct a thorough competitor analysis to identify the keywords your competitors are targeting. This allows us to uncover gaps in their strategy and find opportunities for you to target less competitive yet highly relevant keywords. This analysis forms the backbone of a competitive SEO strategy, allowing us to craft a plan that helps you outperform your industry rivals.

. Competitor Identification: We identify key competitors in your niche or industry.
. Keyword Gap Analysis: We analyse their keyword usage to find opportunities where you can outperform them.
. Ranking Monitoring: We track which keywords your competitors are ranking for and assess their performance, allowing you to adjust your strategy accordingly.
Content Opportunities: By discovering content gaps, we can recommend new topics or keywords to target that your competitors may have overlooked.

Keyword Mapping Services

Keyword mapping is crucial for on-page SEO and site structure. We create a detailed keyword map, assigning specific keywords to appropriate pages on your website. This ensures that each page is optimised for a unique set of keywords, avoiding keyword cannibalisation and improving overall site relevance. By mapping out keywords to individual pages, we ensure that your content is organised to capture search traffic across various stages of the customer journey.

Site Structure Review: We assess your website’s structure to identify the best fit for targeted keywords across different pages.
Page-Level Mapping: Each page is mapped to specific keywords, ensuring a clear focus and preventing keyword cannibalisation.
Content Recommendations: We provide guidance on optimising existing content and creating new pages based on the keyword map.
Regular Updates: We review and update the keyword map to align with changing trends and search behaviours.

Keyword Research with Search Intent

Search intent goes beyond simply identifying keywords; it’s about understanding what users intend to achieve with their search. We categorise keywords based on intent, whether informational, navigational, transactional, or commercial. This allows us to align your content with the user's needs at each stage of the funnel. By doing this, we ensure that your website ranks not just for random searches but for the right searches that bring in qualified traffic.

. Intent Classification: We categorise keywords into different intents (informational, navigational, transactional, etc.) to better tailor content.
. User Journey Analysis: We analyse the typical user journey to ensure that the keywords used align with each stage of the customer’s decision-making process.
. Content Strategy Alignment: We create content that meets user needs based on their search intent, enhancing engagement and conversions.
. Performance Metrics: We track performance metrics to assess how well content aligns with user intent and make adjustments as needed.

Conversion Rate Optimisation (CRO) & User Experience (UX)

At This is Marketing, we don't just focus on driving traffic; we ensure your site converts visitors into customers. Our CRO services are designed to optimise the user experience, making the buying journey smooth and intuitive. Whether it's improving page speed, simplifying navigation, or enhancing checkout processes, we aim to increase your average order value and overall sales.

Monthly Reporting and Continuous Optimisation

We provide detailed monthly reports to track the progress of your ecommerce SEO campaign. Our transparent reporting allows you to see improvements in keyword rankings, traffic growth, and conversions. Using data-driven insights, we continuously refine your SEO strategy, ensuring sustainable growth and a competitive edge.

Keyword Research and Strategy Development

Using advanced tools and industry knowledge, our team conducts comprehensive keyword research. We identify high-conversion ecommerce keywords that bring valuable traffic to your store. Whether you’re targeting local searches, such as ecommerce SEO agency UK, or niche terms like SEO for ecommerce product pages, we tailor strategies to meet your business goals. Our strategies include optimising long-tail keywords to capture intent-driven searchers ready to make purchases.

On-Page SEO for Ecommerce Product Pages

Your product pages are the heart of your ecommerce site. We optimise every aspect, from meta tags to descriptions, ensuring that your products are visible for relevant searches. Our approach to on-page SEO for ecommerce includes using the right keywords, improving content quality, and enhancing the layout for a better user experience. Well-optimised product pages lead to higher visibility and increased conversions.

Category Page Optimisation

Ecommerce category pages are key to driving organic traffic. We optimise these pages by targeting broad and highly-searched keywords, ensuring users can easily navigate your store. By enhancing internal linking structures and improving page relevance, we position your category pages to capture more organic traffic and increase product discoverability.

Content Strategy and Link Building

We develop a strong content strategy that includes blogs, product guides, and other resources tailored to your audience. By creating valuable, shareable content, we improve your site’s authority and build high-quality backlinks. Our ecommerce SEO agency focuses on white-hat link-building strategies that organically improve your rankings over time, ensuring long-term success.

Conversion Rate Optimisation (CRO) & User Experience (UX)

At This is Marketing, we don’t just focus on driving traffic; we ensure your site converts visitors into customers. Our CRO services are designed to optimise the user experience, making the buying journey smooth and intuitive. Whether it’s improving page speed, simplifying navigation, or enhancing checkout processes, we aim to increase your average order value and overall sales.

Monthly Reporting and Continuous Optimisation

We provide detailed monthly reports to track the progress of your ecommerce SEO campaign. Our transparent reporting allows you to see improvements in keyword rankings, traffic growth, and conversions. Using data-driven insights, we continuously refine your SEO strategy, ensuring sustainable growth and a competitive edge.

Visibility & ranking​

Importance of Keyword Research for SEO Success

Successful SEO begins with in-depth keyword research. At This is Marketing, we understand that identifying the right keywords is essential for improving your website’s search engine rankings and driving relevant traffic. Our keyword research for SEO ensures that every piece of content on your website is optimised to meet the specific search intent of your target audience.
From analysing keyword research competitors to uncovering opportunities for growth, our strategy is focused on maximising your online presence. Our keyword strategy services are designed to target relevant keywords, helping you outrank your competitors and increase your website's visibility for local searches in Portland, Weymouth, Dorchester, and beyond.

local SEO audit
Website SEO audit
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Benefits of Keyword Research

Improved Search Rankings

Keyword research helps optimise your content with relevant terms, boosting your website’s position in search engine results, making it more discoverable to potential customers.

Targeted Organic Traffic

By focusing on relevant keywords, you attract visitors actively searching for your products or services, increasing the chances of gaining quality traffic without paid ads.

Insight into Customer Intent

Researching keywords reveals what your audience is searching for, allowing you to create content that meets their needs and aligns with their intent, improving user satisfaction.

Strategic Content Planning

Keyword research helps build a content strategy that focuses on important topics and search terms, ensuring your website provides value and remains competitive in your niche.

Higher Conversion Rates

Targeting specific, high-intent keywords attracts visitors who are ready to take action, leading to higher conversion rates and more engaged customers.

Competitive Advantage

Identifying gaps in your competitors’ keyword strategies enables you to target less competitive, valuable terms, giving your business an edge in search results.

What We offer in keyword research for your Website

At This is Marketing, we don’t just find keywords – we strategically identify the best terms for your business using advanced research techniques. Our process includes evaluating long-tail keyword research, ensuring your website ranks for specific, conversion-focused queries that your competitors may overlook.

Exceptional service

Why Choose Our Keyword Strategy Services?

At This is Marketing, our keyword strategy services are designed to bring results. With a deep understanding of the latest SEO practices and Google's algorithm updates, we create data-driven strategies that boost your rankings and grow your business. From long-tail keyword research to keyword research competitor analysis, we’ve got you covered.
. We offer competitive keyword research that helps you outshine your rivals.
. Our team focuses on keyword research for SEO to ensure your website performs well on search engines.
. Whether you need local keyword research or broader keyword research services, our strategies are customised to suit your business goals.

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