SEO for Legal Services
SEO for Legal Services – We Help Law Firms Get Found Online
We provide specialist SEO for Legal Services that get results. We help law firms like yours dominate search results, attract qualified leads, and grow your caseload. Whether you run a high-street practice or a multi-location firm, we tailor our SEO strategies to your needs, practice areas, and location. Our expertise in local SEO for legal services ensures that your firm stands out in search engine results, attracting clients precisely when they need your services.
Our Comprehensive SEO Services for Law Firms
We understand that each law firm is different. That’s why our SEO approach is not just about rankings — it’s about delivering measurable value regarding leads, enquiries, and case conversions.
Keyword Research and Strategy
We identify the most relevant keywords based on your services and location. We research terms with high intent, substantial search volume, and achievable keyword difficulty.
Our strategy includes:
- Identifying niche and service-specific search terms
- Mapping keywords to pages (practice areas, blogs, locations)
- Targeting keywords with local and legal purchase intent
On-Page SEO
Our on-page work ensures that your website is fully optimised for search engines and users. We focus on:
- Optimising meta titles, descriptions, and headers
- Improving the internal linking structure
- Enhancing keyword placement across all pages
- Adding schema markup for legal services (to improve rich results)
- Using accessible, mobile-friendly layouts for better engagement
All updates are made to comply with Google’s latest SEO guidelines and user experience standards.
Local SEO for Legal Services
For legal professionals who rely on local clients, local SEO for Legal Services is essential. We help your firm rank higher in your immediate service area — particularly in Google Maps and local search packs.
We optimise:
- Google Business Profile (GMB) listings
- Local citations in legal directories and regional websites
- Location pages for each city or branch office
- Customer review strategies to build trust and authority
We optimise your visibility for high-value local search terms.
Technical SEO and Site Audits
Technical performance is critical to SEO success. If your website is slow, broken, or difficult to crawl, Google will penalise it.
We perform detailed audits to fix the following:
- Site speed and mobile responsiveness
- Crawl errors and broken links
- XML sitemaps and robots.txt configurations
- HTTPS and security issues
- Structured data to help Google understand your content
Legal Content Creation & Blogging
Well-written content helps your site rank and builds trust with potential clients. We specialise in writing legally accurate, search-optimised content that addresses user intent and frequently asked legal questions.
We create:
- Landing pages for legal services
- Service-specific FAQs
- Blog articles on trending legal topics
- Educational guides to improve engagement and backlinks
All content is written in clear, non-technical language that builds authority and encourages contact.
Link Building & Legal Digital PR
High-quality backlinks remain one of the strongest ranking factors. We secure links that build your firm’s reputation in both the eyes of search engines and potential clients.
Our approach to legal link-building includes the following:
- Legal industry directories (e.g., The Law Society)
- Regional business profiles and chambers of commerce
- Press features on newsworthy legal cases
- Guest posts on legal and business blogs
- Digital PR campaigns tailored to your firm’s niche
Local SEO Services
For businesses targeting a specific area, our local SEO services in the UK are designed to help you dominate your local market. We optimise your website for local search terms, ensuring your business appears in relevant local searches and driving customers in your area directly to you. Whether you’re a small business SEO company or a larger enterprise, our local SEO strategies are designed to target customers in your specific area.
SEO Monthly Report
Our SEO Monthly Report provides a comprehensive overview of your website’s performance, offering clear insights into key metrics such as organic traffic, keyword rankings, and backlink growth. We ensure that every report is easy to understand, highlighting the progress of your SEO campaign and offering actionable recommendations for further optimisation. The report not only tracks your site’s improvements but also outlines the next steps to keep your strategy aligned with your business goals, giving you full transparency and control over your SEO results.
Why SEO Matters for Legal Services?
The legal sector is one of the most competitive online industries. In today’s digital age, potential clients often turn to search engines for legal assistance. Without a strong online presence, your firm may be overlooked. However, with thousands of law firms competing for attention, simply having a website is not enough.
You need a robust, search engine-optimised website that ranks high on Google and converts visitors into clients. That’s where This is Marketing comes in. We offer Legal Services and Website SEO to ensure that your firm doesn’t just show up online — it stands out.
Local Area SEO – Get Found Where It Matters Most
We’ve worked with legal professionals across the UK, helping them rank in their specific regions. Whether you’re a conveyancing solicitor, a divorce lawyer, or a criminal defence solicitor, our SEO packages are built around local intent keywords that drive conversions.
Our strategies focus on:
- Targeting regional long-tail search terms
- Creating geo-optimised landing pages
- Building authority in your postcode and surrounding towns
- Dominating the “Near Me” searches for legal services
Why Choose This is Marketing as Your SEO Agency for Education?
Proven Expertise
We have successfully helped schools, colleges, and e-learning platforms achieve higher search rankings.
Custom SEO Strategies
Every institution is unique. We tailor our approach based on your goals and target audience.
Local SEO Expertise
We specialise in boosting visibility in specific regions, ensuring local students find you easily.
Focus on Results
We don’t just aim to improve rankings; we focus on driving traffic, generating leads, and increasing sales.
Comprehensive Services
From on-page optimisation to local SEO, we provide a full suite of services to ensure success.
Commitment to Excellence
Our strategies align with Google’s latest algorithms to deliver sustainable and ethical results.
Why Law Firms Choose This is Marketing
Legal SEO requires a different approach from traditional industries. There are strict content requirements, client sensitivities, and compliance issues. We understand these challenges and offer a service that balances SEO performance with legal credibility.
Here’s why legal firms trust us:
- We’re experienced in legal SEO, not generalist marketers
- We stay current with Google algorithm updates and SEO best practices
- We focus on ROI – real leads, not vanity metrics
- We provide monthly reports, tracking all KPIs
- We’re UK-based, so we understand your local market and language nuances
SEO results typically take 3-6 months, but this depends on competition, keyword difficulty, and website authority. Our recruitment SEO specialists focus on sustainable, long-term growth.
Yes! Our SEO strategies for recruitment companies improve online visibility, driving more targeted traffic to your website and increasing lead generation.
Absolutely! We specialise in local SEO for recruiters, helping agencies rank for location-based searches in cities across the UK.
Get in touch with us. This is Marketing today, and we’ll create a custom SEO for recruitment strategy tailored to your business needs.
Ask for a Free SEO Quote
Whether you’re just launching your firm or want to take your legal practice to the next level, This is Marketing is here to help. We offer custom quotes based on your practice areas, location, and current SEO performance.
Get in touch today to request a tailored SEO plan for your legal business. We’ll audit your current website and show you exactly how we can help you rank higher, attract more clients, and grow sustainably.
Industries We Serve
We provide expert SEO services tailored to a wide range of industries, helping businesses enhance their online presence and attract more customers. Our specialised solutions cover Aesthetic Clinics, Automotive, Dental, Education, Healthcare, and Plumbing industries, ensuring targeted visibility and lead generation. We also offer SEO for Property Agencies, Recruitment Agencies, and Solicitors, helping professionals stay competitive online. For the Travel, Hospitality, and Architecture sectors, we drive increased traffic and engagement. Additionally, we support Business Coaches, Fashion Brands, Event Planners, Online Retailers, Financial Services, Home Improvement, Construction Companies, Engineering Companies, Interior Designers, Manufacturers, SaaS Companies, Technology Companies, Fitness Websites, Sports Websites, Restaurants, Catering services, and Pets Industry with customised SEO strategies to maximise their digital growth. Whatever your industry, our SEO expertise ensures you rank higher and reach the right audience effectively.
We Also Cover These Areas
At This is Marketing, we extend our SEO expertise to clients across a wide range of areas, ensuring that businesses in Aylesbury, Hemel Hempstead, Watford, Luton, Milton Keynes, St Albans, High Wycombe, Bedford, Stevenage, Reading, Slough, Oxford, Berkhamsted, Aldbury, Wendover, Wing, Dunstable, Amersham, Bledlow, Haddenham, Woburn,Rickmansworth, Beaconsfield, winslow, thame, Bletchley, Great Missenden, Princes Risborough, Houghton Regis, Kensworth, Whipsnade, Totternhoe, Cambridge, Chester, Blackpool, Bradford, Buckshaw Village, Newport, West Midlands, Coventry, Devon, Cwmbran, Epping, Solihull, Southport, Walsall, Wolverhampton, York, Somerset, and Cheltenham receive tailored solutions to enhance their online visibility. Our services are designed to meet the unique needs of businesses across these locations, from small enterprises to larger organisations, helping them achieve top rankings and meaningful growth.