SEO for eCommerce Business Services
Drive Organic Sales & Boost Visibility with Expert eCommerce SEO
At This is Marketing, we provide tailored SEO for eCommerce businesses across the UK, helping online retailers achieve long-term growth, better Google rankings, and higher conversions. Whether you run a small boutique on Shopify or a nationwide store on Magento, we develop a data-driven SEO strategy designed around your business model, target audience, and technical platform.
Our Complete eCommerce SEO Services
We approach SEO holistically — combining technical, on-page, off-page, and local SEO efforts to help your store rank higher, load faster, and convert better.
eCommerce Keyword Research for Buyer Intent
We start with an in-depth keyword analysis to identify the following:
- High-volume product and category keywords
- Long-tail, buyer-intent phrases
- Seasonally trending search terms
- Local search opportunities
By understanding what your customers are actively searching for, we build a content and product optimisation strategy that speaks directly to demand.
On-page SEO for Product and Category Pages
Your category and product pages are your digital storefront — and we ensure they’re fully optimised for both search engines and shoppers. Our eCommerce Website SEO services include:
- Title Tags and Meta Descriptions: Uniquely written with CTAs to drive clicks
- Header Tag Structure: For clean, SEO-friendly page hierarchies
- Keyword Placement: Strategically included without keyword stuffing
- Image Optimisation: With ALT tags for accessibility and SEO
- Internal Linking: To encourage site exploration and guide crawlers
We also work to reduce duplicate content, often a challenge for stores with many similar products or product variants.
Technical SEO for eCommerce Platforms
Google loves fast, structured, and crawlable websites. We provide:
- Site Speed Optimisation: Compressing images, minimising JavaScript, and improving mobile performance
- Structured Data (Schema Markup): To highlight product information in search results (price, stock status, reviews)
- Mobile-First Optimisation: Ensuring every product page functions flawlessly on phones
- XML Sitemap and Robots.txt Configuration: For better crawlability
- Canonicalisation and Pagination Fixes: To prevent indexing issues with similar pages
This foundation ensures your site is not only SEO-friendly but also user-friendly, keeping bounce rates low and engagement high.
Local SEO for eCommerce Business
Local SEO for eCommerce businesses can attract nearby shoppers if your store ships within the UK or operates from a physical location. We optimise for local search by:
- Creating geo-targeted landing pages
- Optimising your Google Business Profile
- Adding local keywords naturally into content and metadata
This is ideal for retailers offering local collection, regional shipping, or service-based eCommerce.
Content Marketing Strategy
Google rewards fresh, informative content. We help you develop a scalable content strategy that positions your brand as a trusted authority:
- Buyer’s Guides for decision-making support
- Product Comparison Blogs
- How-to Articles linked to your products
- Seasonal Campaign Content
- FAQ Pages with SEO benefits and user value
All written content is structured to capture organic traffic and lead readers toward a purchase.
Link Building & Digital PR
We build high-quality backlinks that increase your domain authority and trust. Our white-hat link-building strategies include:
- Outreach to niche-relevant blogs and directories
- Collaboration with influencers and affiliate marketers
- Digital PR and brand mentions
- Supplier and partner cross-linking
These backlinks help improve overall domain rankings and product visibility in competitive markets.
Local SEO Services
For businesses targeting a specific area, our local SEO services in the UK are designed to help you dominate your local market. We optimise your website for local search terms, ensuring your business appears in relevant local searches and driving customers in your area directly to you. Whether you’re a small business SEO company or a larger enterprise, our local SEO strategies are designed to target customers in your specific area.
SEO Monthly Report
Our SEO Monthly Report provides a comprehensive overview of your website’s performance, offering clear insights into key metrics such as organic traffic, keyword rankings, and backlink growth. We ensure that every report is easy to understand, highlighting the progress of your SEO campaign and offering actionable recommendations for further optimisation. The report not only tracks your site’s improvements but also outlines the next steps to keep your strategy aligned with your business goals, giving you full transparency and control over your SEO results.
Why eCommerce Businesses Need SEO?
Unlike brick-and-mortar shops, eCommerce stores rely heavily on search visibility. With over 60% of online purchases starting with a Google search, effective SEO can be the difference between thriving and surviving. Our eCommerce Website SEO services are focused on attracting relevant traffic, enhancing user experience, and improving your conversion rate through strategic optimisation.
Platforms We Optimise
Our team is experienced with a wide range of eCommerce platforms and CMS setups, including:
- Shopify & Shopify Plus
- WooCommerce (WordPress)
- Magento (Adobe Commerce)
- BigCommerce
- Wix eCommerce
- Squarespace Commerce
- Custom-built platforms
We tailor each strategy to suit your platform’s SEO capabilities and limitations, ensuring clean code and optimal structure.
Transparent Reporting – No Guesswork
You’ll always know what’s happening behind the scenes. With our monthly reporting, you get:
- Traffic and Conversion Metrics
- Keyword Rankings & Movements
- Technical Audit Updates
- Recommendations for Further Growth
- Competitor Benchmarking
We’re proactive, transparent, and constantly adapting based on what works best for your niche.
Proven Expertise
With years of experience in the industry, we have a track record of success in improving website rankings.
Transparent Communication
Every business is unique, and so are our strategies. We craft personalised SEO plans to meet your specific goals.
Local Focus
Stay informed with regular updates and insights into your campaign's progress.
Focus on Results
We don’t just aim to improve rankings; we focus on driving traffic, generating leads, and increasing sales.
Comprehensive Services
From on-page optimisation to local SEO, we provide a full suite of services to ensure success.
Commitment to Excellence
Our strategies align with Google’s latest algorithms to deliver sustainable and ethical results.
Why Choose This is Marketing?
At This is Marketing, we don’t just offer SEO — we deliver eCommerce growth. Here’s why clients trust us as their SEO agency for eCommerce business:
- Proven Results: Increased rankings and revenue for eCommerce brands
- UK-Based Experts: We understand British buyers and platforms
- Platform-Specific SEO: Shopify, WooCommerce, Magento — we know them all
- Conversion-Focused Strategy: SEO that’s aligned with sales, not just rankings
- Clear Communication: No jargon, no hidden fees — just results
Whether you need help launching a new store or growing an existing one, we’re here to support your success.
Get a Free Quote Today
Every eCommerce business is different — so is our approach. Tell us about your store, and we’ll craft a custom SEO strategy designed to grow your traffic, increase your conversions, and lower your cost-per-sale.
Contact This is Marketing now to ask for a quote and see how SEO can supercharge your store’s success.
Industries We Serve
We provide expert SEO services tailored to a wide range of industries, helping businesses enhance their online presence and attract more customers. Our specialised solutions cover Aesthetic Clinics, Automotive, Dental, Education, Healthcare, and Plumbing industries, ensuring targeted visibility and lead generation. We also offer SEO for Property Agencies, Recruitment Agencies, and Solicitors, helping professionals stay competitive online. For the Travel, Hospitality, and Architecture sectors, we drive increased traffic and engagement. Additionally, we support Business Coaches, Fashion Brands, Event Planners, Online Retailers, Financial Services, Home Improvement, Construction Companies, Engineering Companies, Interior Designers, Manufacturers, SaaS Companies, Technology Companies, Fitness Websites, Sports Websites, Restaurants, Catering services, and Pets Industry with customised SEO strategies to maximise their digital growth. Whatever your industry, our SEO expertise ensures you rank higher and reach the right audience effectively.
We Also Cover These Areas
At This is Marketing, we extend our SEO expertise to clients across a wide range of areas, ensuring that businesses in Aylesbury, Hemel Hempstead, Watford, Luton, Milton Keynes, St Albans, High Wycombe, Bedford, Stevenage, Reading, Slough, Oxford, Berkhamsted, Aldbury, Wendover, Wing, Dunstable, Amersham, Bledlow, Haddenham, Woburn,Rickmansworth, Beaconsfield, winslow, thame, Bletchley, Great Missenden, Princes Risborough, Houghton Regis, Kensworth, Whipsnade, Totternhoe, Cambridge, Chester, Blackpool, Bradford, Buckshaw Village, Newport, West Midlands, Coventry, Devon, Cwmbran, Epping, Solihull, Southport, Walsall, Wolverhampton, York, Somerset, and Cheltenham receive tailored solutions to enhance their online visibility. Our services are designed to meet the unique needs of businesses across these locations, from small enterprises to larger organisations, helping them achieve top rankings and meaningful growth.